New Logo Alert: Atlanta Sand Company Gets a Fresh Look!

At Elizabeth Schorr & Co., we don’t just design logos for chic cocktail bars and liquor bottles. Our passion for creating unique and impactful designs extends to a variety of industries. Today, we are excited to showcase the new logo we designed for Atlanta Sand Company!


A Proud History and a Bright Future

Elizabeth Schorr & Co. is proud to share this new logo for a company with a storied history in the production of construction, industrial, and golf course sand. Established in 1903 by Frank B. Jamison, Atlanta Sand & Supply Company has always maintained a steadfast commitment to quality and customer service. Over the years, their products have evolved from traction sand for railroads to a wide variety of sand products, including fine masonry sand produced with advanced technology like hydrocyclones and electric slurry pumps.

The Journey of Innovation

From the early days of loading sand with shovels and wheelbarrows to the introduction of steam-powered draglines and electric slurry pumps, Atlanta Sand’s journey has been one of continuous innovation. Today, their products are shipped by rail and truck in various forms, including 50 lbs bags, 100 lbs bags, bulk bags, and bulk loads. Despite these advancements, the company’s dedication to hard work and customer satisfaction remains unchanged, a testament to the enduring legacy of the Jamison family, now in its fourth generation.

Why a New Logo?

In today’s fast-paced and ever-evolving business landscape, a fresh logo is more than just a new look; it’s a statement of intent. It signals a company’s commitment to staying relevant, modern, and competitive. For Atlanta Sand, this new logo reflects their rich heritage while also showcasing their forward-thinking approach. It’s a visual representation of their journey from humble beginnings to a leader in their industry, combining tradition with innovation.

The Design Process

Designing a logo that honors over a century of history while positioning the company for the future is no small feat. At Elizabeth Schorr & Co., we focused on creating a design that embodies the strength, reliability, and innovation that Atlanta Sand represents. The new logo is clean, modern, and versatile, ensuring it looks great across all mediums, from their website to product packaging and promotional materials.

Enhanced Branding Opportunities

One of the key benefits of the new design is its versatility and simplicity, making it perfect for various branding opportunities. The original logo was intricate and difficult to replicate, especially for items like embroidered hats. The new sleek design allows Atlanta Sand to easily brand their trucks and equipment and create branded merchandise like hats and apparel that proudly display their logo. This improvement not only enhances brand visibility but also helps build a cohesive and recognizable brand identity across all platforms.

Celebrating the Launch

We are thrilled to see this new logo come to life and to be a part of Atlanta Sand’s ongoing journey. A logo is a vital part of a company’s identity, and we believe this design will help Atlanta Sand continue to build on their success and reach new heights.


Are you ready? 

Let us help you elevate your brand with a logo that is modern, versatile, and impactful. Contact us today to start your journey towards a refreshed and revitalized brand presence.