At ES&Co., we always jump at the chance to create a unique brand for a new restaurant. Recently, we had the privilege of assisting with the naming and branding for a new restaurant set to open in an expanded area of Society Garden in Macon, Georgia.
The project started with Elizabeth meeting with the 551 Hospitality Group, which manages some of the most beloved restaurants in the area, such as Circa, Miramar, Jag’s, Jim Shaw’s, and Grits Cafe. They were working on a new venture featuring Italian street food, including calamari, charcuterie, and chef specials for events, and needed help choosing a name and a logo design.
Creative Research
At ES&Co., we believe in the power of travel and exploration to spark creativity and push boundaries.
Something as simple as a walk through the park, grocery store, or local bookstore can help break the monotony of sitting in front of a computer screen and allow the creative juices to flow.
Luckily, Graphic Designer, Elena Garza, vacationed in Itlay last summer, so she was beyond prepped and ready for this collab.